The term online marketing, aka digital marketing, might still be unfamiliar about a dozen or decades before this article was published. But technology continues to develop. Who doesn’t want to learn and adjust? Sooner or later will be increasingly left behind. No exception in the field of marketing. The following article I write based on personal experience as a blogger and digital marketer since 2013 ago. These are 7 types of online marketing strategies that are currently trending right now, and can even develop into the next dozen years. Check this out!
SEO (Search Engine Optimization)
SEO a.k.a Search Engine Optimization is an online marketing technique that optimizes website pages to appear on the first page of Google, for desired keywords. For example, you write an article about “The Bloggers Briefing”, and want that article to appear on the first page of Google, you can use SEO. What are the benefits if your article appears on the first page of Google? Look, the majority of internet users who search for google information, tend to visit websites listed above Google. Usually TOP 5. If your website is in that position, your website will have many visitors. In online business, these visitors can be educated into potential buyers, even loyal customers! Cool, right?!
By using Google Ads
From the name it is predictable that this is a method of promotion by advertising on Google. But this is not just any advertisement. In principle, Google ads have the same goals as SEO. Namely dominating the Google search page for certain keywords. But there are 2 fundamental differences. First, SEO is free, while paid Google ads (Go to Google). Second, the SEO process can take months or even years, while Google ads can be directly on the first page on the same day, as long as the advertising budget is right. See the difference?
The method using Facebook Ads
If the previous 2 points are marketing methods via Google, the 3rd point is a method of using social media facebook. Facebook ads are one of the most popular ways to advertise today. Especially since Facebook “cooperates” with Instagram, the method of advertising Facebook ads is getting more powerful. I share a little about the difference between online marketing via Google and online marketing via Facebook. In google, you use keywords to advertise. So the benchmarks are the number of searchers and the level of competition for keywords. While on Facebook, you use the number of Facebook users (people) to advertise. So, if your product isn’t looking for Google, you can still advertise on Facebook. Simple analogy: Selling in google (using SEO and or google ads) is like selling in a store, and just waiting for the arrival of the buyer. While selling on Facebook, you have to pick up the ball as well as accomplished sales marketing, to then explain about your product.
Email Marketing, a marketing method that has long existed
This is an online marketing method that has been around for a long time, even before Facebook and Google. Simply put, email marketing is a way to promote using email, from email to email to offer certain products or services. But the application is not that easy. If you want to use email marketing as a marketing strategy, there are a number of things that need to be prepared. First, you must prepare a “gift” to exchange for the prospect’s email address. Second, you must be diligent in sending educational emails. In conclusion, the initial purpose of email marketing is to maintain relationships with potential buyers. Next, then continue with offering certain products or services.
Using Blogger Outreach
It must be recognized that the role of bloggers is now almost equivalent to the media (online). One of the benchmarks, bloggers are often invited to attend certain events, or involved in the launch of a product and service. In fact, not infrequently there are bloggers (usually senior bloggers) who are trusted to design certain brand digital campaigns. This is enough to prove that bloggers also have an equal influence with the media. Back on topic, blogger outreach is a digital marketing activity that optimizes the role of a blogger. Usually these bloggers are asked to review a product or service in their respective blogs, plus provide a link to the relevant brand.
Favorite Instagram Marketing
Instagram is one of the most loved social media at the moment. So many instagram users, many tourist attractions, cafes, or certain locations that are competing to make instagramable decorations. The goal is that many people are interested in coming, taking pictures and uploading them on their respective Instagram. The impact is clear. Tourist attractions, cafes, or locations that have an instagramable feel will be increasingly popular on Instagram, and there will be more visitors. For the record, most of the products that were successfully popular on the charts were products around fashion, food, drinks, and products with interesting visuals that are appetizing.
Using the Youtube Marketing method
Maybe throughout the world today, the existence of YouTube is almost as popular as television. In fact, many believe that sooner or later, YouTube will be far more popular than television. This signal has begun to appear at this time. Because, at this time many internet users are more interested in watching YouTube than television. Apart from the fact that the channel (YouTube) varies, many internet providers offer affordable YouTube internet packages. If you have a product or service that needs explanation using video, YouTube is the solution. One product that fits on YouTube is educational products such as courses and online training.