Complete Guide to Learning Basic SEO Optimization for Beginners

At first glance, SEO optimization techniques on this website may seem complicated to do, but actually if you are familiar with basic SEO it will be very easy to understand. So, to start with, it’s a good idea to first know the meaning of SEO as follows.

What is SEO?

To start with, you must first know the basic concepts of SEO, so that later it will be easier to go to the next level. SEO or Search Engine Optimization are some of the efforts made for website optimization so that it can get top rankings from search results. By ranking on the top of the search results, the potential to get high traffic will increase.

The Latest Elementary School Class (Basic SEO) Tutorial

Yes, it is true that the meaning of SEO is very simple, namely optimizing search engines. Even though from the brief explanation above, the implementation is not that simple. However, this explanation is only a small part of the SEO concept itself, because it will be very broad if it is elaborated further.

1. Basic SEO Concept

So far we know that Google’s algorithm is constantly evolving and changing so all website owners need to keep up with the latest trends. The goal is to provide quality and relevant content to what visitors are looking for.

In addition, to avoid spam content that is not of good quality and make fair competition for website owners.

The important role of SEO is when search engines crawl or crawl a website. Later the Google algorithm will assess and determine which content is eligible to be placed in the top search results.

There are several aspects to determining this ranking, including:

  • URL Structure
  • Use of SSL/TLS
  • Content Topic
  • Search Intent
  • Content Structure
  • Meta Tags
  • Backlinks
  • Website Speed

From the points above, the most important aspect of SEO is the Google algorithm itself.

2. Doing Keyword Research

Next is to determine the targeted keywords because by doing keyword research this is one indicator of SEO itself. Because indeed one of the goals of this algorithm is to determine the relevant content sought by the user so that the results are displayed according to the wishes of the user.

From here what must be done is keyword research first to determine keywords that have high potential according to the target audience. However, when doing research, not only high search results but also need to pay attention to the level of competition.

Here are tools for Keyword Research that you can use:

  • Google trends
  • Google related search .
  • KWFinder
  • Keywordstool.io
  • SEM rush
  • Keyword surfer

3. Create Quality Content

After determining the targeted keywords, the next step is to include these keywords in the content you create. Well, this is where a webmaster is tested to create quality SEO content. To be able to get the top ranking of search results, what needs to be done is to create quality content itself.

Because as mentioned above, the Google algorithm will display relevant and quality content to rank high.

4. Implement On-page SEO

After finishing writing quality content, the next step is to do On-page SEO optimization. What is On-page SEO? That is an effort to do SEO optimization on the content. For this one process, the process is a bit longer because this is the part that can maximize search results.

5. Implement Off-page SEO

Now in point 4, we know about on-page SEO optimization, which means optimizing the internal content. While off-page seo, on the other hand, is doing SEO optimization outside the content or briefly external optimization of the website. The function of this optimization is to build your website’s reputation in search engines.

6. Application of Basic SEO Techniques

Now there are several things that need to be considered in SEO optimization on this part of the website, namely website speed, site security, use of SSL, user experience, and also mobile responsiveness.

7. Increase Website EAT (Expertise (E) Authority (A), and Trustworthiness (T))

The E-A-T concept was first discovered in Google’s Search Quality Rater Guidelines in 2013. This document aims to help webmasters understand what Google is looking for on a website. This E-A-T is not a ranking determinant in search results.

However, E-A-T in SEO is aimed at webmasters trying to create trustworthy and accountable content.

Apart from the techniques above, if you create quality and useful content, we are sure you will get increasing traffic as well. Even though you are still new and don’t know in depth about SEO and only up to basic SEO, you still have a great opportunity too.

Conclusion

Well, creating an SEO friendly website is not an easy thing. But you can start by having a website first.