As you know, to get first rank in the SERPs of various search engines is not only because of implementing optimal website SEO. One of the influencing factors is the website domain itself or known as domain authority (DA). Well, for that you have to understand how to increase domain authority (DA).
The higher the quality of the website in terms of the domain address, the higher the chance to rank first. There are various ways to increase the domain authority of a website. This is certainly not easy to do, especially for a new website. For that, it is very important for you to understand more deeply about domain authority.
What is Domain Authority?
As we know, optimal SEO is not the only determinant of your site being able to rank first in the SERP. Domain authority (DA) is a metric that determines a quality website or not. Well, this quality is seen in terms of the website’s domain. The higher the quality of a website, the more likely it is to rank first.
Well, domain authority is displayed in the form of a score with a range of 1 to 100. The higher the score, it means that a website has a quality domain. In essence, the existence of a domain authority can help you predict how much your website will rank in the SERP.
The way domain authority works is almost the same as Google’s PageRank which has been inactive since 2014. Only, the metrics are not determined by Google, but are the results of measurements from Moz. Well, in determining the value, Moz uses data from the web index and their own algorithm.
However, there are three factors that affect the domain authority score of a website. The three factors are the age of the domain, the popularity of the domain, and also the size of the domain. So that you understand better, here is an explanation of the three factors that affect the domain authority (DA) score of a website.
1. Domain Age
The first factor that affects the domain authority score is the age of the site’s domain. When you just open a website, of course your site’s DA value is very low. Why is that? This is because the amount of content you’ve uploaded has just been small. The longer your website operates, the DA score will increase.
2. Website Popularity
The second is the website or domain popularity factor. Of course, the more popular your website is, the higher the domain authority score will be. This is because many websites use your site as a reference by including your site’s backlink in their content. The more quality backlinks, the higher your website’s domain authority score. This can also be a way to increase the domain authority of your site.
3. Website Domain Size
The last factor that affects the domain authority score is the size of the website’s domain. Well, the size of the website itself will be bigger if the amount of quality content contained on your website is also increasing. If the size of your site’s domain is large, then the domain authority score will also increase.
How to Increase Website Domain Authority
So that your website has a great chance to rank first in the SERP, then you must understand how to increase the domain authority score. Well, in the explanation above, it is said that there are three factors that affect the domain authority score of a website.
The three domain authority factors are age, popularity, and the size of your website’s domain. If you look at these three factors, it can be concluded that it is not easy and it takes a long time to increase a website’s domain authority score. However, it will be easier if you apply the following ways to increase domain authority.
1. Create Quality Content Regularly
One of the determining factors or that affects the domain authority score of a website is the popularity of the site. Therefore, the first way you can do to increase the domain authority of your website is to create quality content on a regular basis. The more quality content you create, the more popular your site will be in search engines.
To create this quality content, you have to pay attention to the content of the content. Try to create content that is complete with information. So, search engines will rate your content as quality content for users. Well, also optimize the SEO strategy in each of your content to support the content to make it more quality.
2. How to Increase Domain Authority with Internal Link Optimization
Well, to support the creation of quality content, you also have to maximize or optimize the internal links on your website. This link will link that content with other content on your website. So, visitors will not be bored while enjoying your content.
In addition, this way to increase domain authority also makes search engines see your site as a quality and trusted website. Search engines like Google will also find it easier and faster to index your site’s pages.
3. How to Increase Domain Authority by Building Quality Backlinks
One sign that proves that your site has high popularity is the number of quality backlinks that come to your website. The way you can do to increase domain authority is to build those quality backlinks. The more quality backlinks, the higher the domain authority score.
How to? You can regularly create quality content on your site. Well, to support the content on your site (on-page), you can create content on other platforms which of course have a high DA PA (off-page) to build quality backlinks.
4. Conduct a Backlink Audit
The last way you can do to increase your domain authority score is to audit or check the backlinks that come into your site. Not all backlinks that go to your site are quality backlinks. It could be that the link turns out to be a broken link or spam.
Well, when the backlinks that go to your website are of low quality or may be damaged, then it will definitely have a bad impact on the quality of your site. Therefore, it is very important for you to carry out regular checks and remove problematic backlinks.
Domain Authority Checker
In order to increase your domain authority to the maximum, you must periodically check your website’s domain authority score. Well, to do this check, you can use a domain authority checker. You can access this domain authority check tool online and it’s also free.
You can find lots of domain authority checkers on the internet. Well, one of them is to use a domain authority checker from Moz. You can get Moz’s DA score check tool from the link explorer feature on Moz’s official website. Apart from that, there are also other DA score checking tools such as CheckMoz, Small SEO Tools, and others.
As a substitute for PageRank from Google, Moz issues domain authority as a determinant of the quality of a website. The higher the DA value, the higher the quality of the website. So that your domain authority increases, you can do four ways to increase the DA value. By applying the method to increase the domain authority value above, it is very likely that your site will rank first in the SERP.