How to Research High Search Keyword on Google [Conceptual]

After you understand how to show a website on Google, the next step is to know how to research keyword and target every content on your website. Furthermore, we will use these keywords to maximize each content so that it is liked by search engines and users. Yesss, Before going into a more technical discussion, it’s a good idea to first understand what keyword research is.

What is Keyword Research?

Keyword research is a process that we do with the intention of finding out the words (phrases) that are most often used by users to find information on search engines. However, this process is not limited to finding the most frequently used words. Instead of just finding a phrase (a collection of words), keyword research itself is actually aimed at finding accurate data related to business development through SEO channels.

Through keyword research, we will be able to answer some important things related to website development and content creation, such as:

  • In this business or niche, what does the audience really need?
  • What is the content format like?
  • And how many people are looking for it in a month?
  • How is the level of competition?

Then when we already know one or two things in the above, can we skip this step? This process is indeed quite time consuming, but the SEO strategy that you do will be much more effective if you have these 4 data. For example, you already know the theme that the audience needs, and the format is already there. We have to keep doing research to find out Volume and level of competition. What for? Isn’t this a complete waste of time?

First, we must realize that knowing what users want and ranking the SERPs are two very different parts. If you have a good understanding of these two things, you will be able to create very powerful campaigns. Knowing what users want is easy, but how to quickly rank our content is difficult. The search volume and the level of competition will let you know which content should be discussed first so that the website will immediately have traffic. that’s it

How to Research High Search Keywords on Google

After you have an understanding of the above, we will explain further about how to do free keyword research on Google which is effective so that every content marketing is targeted. 

There are several ways you can do this, such as:

  • Using Tools

The first way you can do this is to take advantage of several tools, both free and paid. 

Some of the tools you can use for keyword research are:

  • Ubersuggest : this is a free tool from Neilpatel that we can use for free. The features are also quite complete and the data displayed is quite accurate. Some of the data that you can get from this tool is the amount of volume, the level of competition, which websites appear in the SERP, and much more.
  • LSIgraph : We can also access this tool for free, the advantage is that it can display LSI (Latent Semantic Indexing) keywords very well, but unfortunately the volume number and keyword by location are not accurate either.
  • keywordtool.io : Provides two options, the free one and the PRO version, to view LSI keywords, this tool is also quite accurate, even more so. Unfortunately Search volume will not appear in the free version.
  • Paid Tools : For some people, investing in tools is not an exaggeration, if you want more accurate data, you can use paid tools, for keyword research you can subscribe to SEMrush and Ahrefs.
  • Analyzing Competitor Keywords

The second way of Google keyword research is to look at competitors’ keywords. This is a strategy that we can actually maximize to speed up traffic coming to the website. First we need tools to see competitors’ keywords, Ubersugges from Neilpatel can also do this. After we know the keywords from competitors, we can choose keywords that actually have huge potential for business, but are not ranked by competitors (low level of competition).

In addition to this option, we can also imitate competitors’ keywords and rank them as well, but this method tends to be very aggressive, and very difficult to do if the competitor already has a strong position.

  • Watching Trends

Another way to find out which keywords we can maximize for a website is to look at trends that might occur. Do we need a tarot expert in this case to predict? No need, you must have good intuition about this, because after all you are the one who understands the most in this field. For example, in a few months, there will be a hajj season, so we can prepare content for these keywords in advance, and do optimization.

So during the Hajj season, our website already has a good position regarding these keywords. What we have to understand is, a content can rank well it takes about 3-6 months, and doing optimization close to the D day is a bad choice. But we must understand that keywords like this are seasonal, at some point the website will be quiet again, if the trend is no longer there.

  • View Region

If on a national scale you have difficulty ranking websites, because they have been secured by all monster websites, you can do it on more specific keywords that target certain regions. Keywords based on this area are not only keywords for certain areas such as not a surabaya customer, or a poor website builder, but you have to do a deeper analysis such as what tax consultants need in the surabaya area, and whether they use the term ‘tax’ more often. consultant’ or ‘tax consultant’? Things like this will make it easier for you to rank websites.

  • Working on Longtail Keyword

Everyone certainly wants to occupy the top position for keywords with high volume, and usually long tail keywords with low search volume tend to be ignored. As a result, long tail keywords have very low competition, that means we can rank these keywords very easily, although in some cases long tail keywords also have stiff competition.

Regardless of how the competition is in long tail keywords, campign will be much more leverage if we rank these keywords. Why? Because for a business niche, this type of keyword usually has a high conversion rate. For example, there are people who want to search for Surabaya tax consultants, usually those keywords are used. After looking at the results on Google, it turns out that the price is quite expensive, or the quality is not good, usually they will do another search with the keyword “Cheap Tax Cunsultant Surabaya” or “Best Tax Cunsultant Surabaya”.

Whether you realize it or not, keywords like this have a very high conversion rate. Always pay attention to the level of competition and volume to prioritize which keywords we should work on first.