Did you hire a web design company to create a slick, eye-popping site for your business? Did you have a professional copywriter spin some compelling copy for you to convert those browsers into buyers? If so, good for you, you’re on the right track. However, we have some bad news for you. If you aren’t doing something to drive traffic to your site, then you’re just wasting your time and money. Luckily, SEO services firms exist to fulfill that third vital step, search engine optimization and marketing.
But how do you go about finding an SEO services firm you can rely on? Let’s face it-there are plenty of people out there who have one goal in mind. To squeeze every dollar out of you that they possibly can. But you want someone who is truly interested in delivering results and helping grow your business. Now believe it or not, the good guys aren’t hard to find. Just look for:
A free website evaluation – The first thing you should always check for is a free website evaluation. The company should take a look at your site, figure out what’s right and what’s wrong with it, and offer you a free report. They will then give you recommendations on what course of action makes the most sense for your individual situation. You shouldn’t pay a dime until you actually sign a contract with them.
Up-front pricing – It’s pretty common to visit an SEO firm’s site, click on their deals, and find no prices. Why? They want you to pick up the phone, call them, and get hooked. The SEO company you can truly trust will keep things transparent by listing their prices on their web page.
A breakdown of services – SEO services tend to carry a bit of mystique about them. Meaning, we know they work, but often when we hire people for them, we don’t really know exactly what they’re doing. The right SEO services firm will take the mystery out of the entire process by offering a complete breakdown of their services on their website.
Someone who refuses to guarantee a #1 ranking – Sure it might seem like you want this guarantee, but trust us… you don’t. And here’s why–no one can truly guarantee the top ranking. Especially not within a certain period of time. If they try to tell you something different then they’re a liar. Sure they should be able to guarantee that your rankings will improve, but number one? Nope.
An understanding of offsite and onsite SEO – There’s a lot that goes into developing an effective SEO strategy. With that in mind, make sure the SEO services firm you choose performs both onsite and offsite services. Why? Well, think of it like battle strategy. First of all, you need to make sure your home base is secured. Or in SEO terms, your website needs to be set up with the tools to increase the chances that it gets crawled by Google and Bing. But at the same time, you need someone out there on the front lines fighting your SEO battle by building valuable backlinks.
Finding a reliable Search Engine Optimization services firm doesn’t have to be hard. Just do a little research and find a company that does all of the above. When you find them, call them up and schedule your free consultation. You’ll be driving traffic to your site in no time!