Media Placement Strategy to Maximize SEO

Do you have a particular business and want to use digital media in its development? If the answer is yes, then the next step you can take is to mobilize PR (Public Relations) staff, especially digital PR and SEO Specialists, so that this content placement marketing method can boost your brand name even more. Why are SEO Specialists also involved? The explanation is like this. The task of digital PR practitioners is indeed closely related to publicity which is included in one of the content marketing strategies, in other words they are a bridge between brands and the media. Because marketing and publicity are like two coins that cannot be separated, all things must be considered. Not only limited to building an image in the media, but also organizing all links from other media to maximize the SEO optimization of our website. Therefore, we must learn each other’s techniques and combine them, so that the collaboration of PR practitioners and SEO Specialists will produce a powerful media placement strategy to secure editorial links and boost the publicity of a product.

Media Placement Strategy in the Digital Age

Keep in mind that getting editorial links from a media is not easy. The ideal approach is to look at the triggers for getting editorial links. Usman Raza, a marketing strategist concluded that there are several important things that can be done to maximize the media placement strategy. And some of them will be discussed in this article.

  • Does the Media Only Like Big Brands?

Getting a media placement on a major media portal is not an easy thing, so many people think that if the PR practitioner is inexperienced, then the opportunity will be difficult to penetrate.

However, this has not been proven to be true. After analyzing 20 website pages that appeared in their sample article, Usman Raza found that there were a lot of backlinks pointing to small and new companies. Therefore, it can be concluded that this marketing strategy can be utilized by various scale companies, not only limited to large-scale companies.

  • It doesn’t have to be media, Blogger can be a solution

Apart from posting editorial links on major portals, you can also get editorial links on personal blog articles. The more bloggers or journalists who upload editorial articles, then this can boost your brand name. Usually, bloggers and journalists who write articles on this kind of personal website have equipped themselves with the latest SEO article writing techniques, so that the name of your product or business will have a greater chance of appearing on the top line of the Google search engine, even get featured snippets or special snippets.

  • Using Clique Hunter

This Clique Hunter feature can also be used to find new perspectives. Through the Clique Hunter feature, you will get data regarding which sites provide editorial links to competitors. By taking advantage of this feature, apart from getting an overview of what media your business can enter, PR practitioners can also get an idea of what kind of strategies are being used by competitors, so you will get new perspectives and map out opportunities.

  • Analyzing Topics

Of course, the most important thing in a media placement strategy is topic analysis. An analysis of this topic may bring up more opportunities that have not been detected before. 

In analyzing this topic, there are several things that you need to pay attention to, including:

  • What are journalists trying to achieve?
  • How do you attract the attention of journalists?
  • Who has the influence behind the article?
  • What will the link achieve?
  • How do these links appear?

To answer these questions, journalists and editors will package related articles in such a way that they can appear in search engines. That way, your business name can be found on the top line of search engines.

  • Choosing Mandatory Media

The last tip is to target which media we will try to get editorial links to boost website SEO. 

There are several things that you should pay attention to in choosing media that will be prioritized to get editorial links, including:

  • High DA website (to maximize SEO).
  • Website theme, it would be better if you managed to get editorial links that have a visitor base in line with your business.
  • Keywords from the ditorial article, try to target long tail keywords that have minimal competition so that they appear more easily on Google.

Here are some things you and PR practitioners need to know to develop a media placement strategy. By paying attention to the things above, you can learn about opportunities that can be exploited to get editorial links and boost business credibility.