Technical SEO Problems and How to Solve Them

Technical SEO problems are things that must be overcome. When we talk about technical SEO problems, we mean updates to a website or server that are directly controllable and have an immediate impact.

Therefore, in this article, we will discuss technical SEO issues so that the website remains optimal. So, read this article to the end, OK?

What is Technical SEO?

Before discussing the issue of technical SEO, what comes to your mind when you hear technical SEO?

Reporting from Yoast, technical SEO is the process of optimizing various technical aspects of a website. Its function is to increase the ranking of the page in search engines.

So, technical SEO is not related to keywords, but rather with various technical elements on a website.

By utilizing technical SEO, your website will work faster. In addition, your website will also be easier for search engines to browse.

Some things that include technical SEO, among others: Crawling, indexing, rendering, and website structure. These things greatly affect the appearance of your website on search results pages.

Then, what is the technical aspect?

There are several aspects that you need to pay attention to. Some of them are XML Secure Socket Layer (SSL) Sitemaps, HTTPs, and Hreflang tags.

Meanwhile, technical SEO does not include, among others: analytics, keyword selection, backlink building, and social media strategy.

In terms of website optimization, technical SEO is the first step to creating a better search experience.

Technical SEO Problems and How to Solve Them

A common technical SEO problem, often overlooked by website owners. Here are some technical SEO issues you should know about and how to fix them:

1. Not using HTTPS

The use of HTTPS, is very important for websites. Not using HTTPS is the first technical SEO problem. For example, when your website is not safe in search engines, it will display a page with a gray background color with the warning “website is not safe”.

This can cause visitors to leave your website immediately. The first step to make improvements, is to check whether your website is using HTTPS or not.

The trick, please type the name of your website in the browser. If you see a “secure” message, it means that HTTPS is already installed on the website.

To fix this, you can convert your website using an SSL certificate.

The use of HTTPS, is very important for websites. Not using HTTPS is the first technical SEO problem. For example, when your website is not safe in search engines, it will display a page with a gray background color with the warning “website is not safe”.

This can cause visitors to leave your website immediately. The first step to make improvements, is to check whether your website is using HTTPS or not.

The trick, please type the name of your website in the browser. If you see a “secure” message, it means that HTTPS is already installed on the website.

To fix this, you can convert your website using an SSL certificate.

Each IDwebhost hosting package includes an SSL certificate. So, you don’t need to buy an SSL certificate separately. More practical and easier.

Once the SSL certificate is installed, your website will be labeled “secure” by the browser.

Also read the article Complete Guide to Learning Basic SEO Optimization for Beginners.

2. Website is not indexed properly

The second technical SEO problem is a website that is not indexed properly. Websites that are not indexed properly cannot be found when searched by search engines.

Therefore, it is important to make sure that your website is indexed in search engines.

A quick way to check is to type site:websitemu.com in Google. Then, Google will show you all the indexed pages. If the results don’t reflect the number of pages on the website, there really is a problem.

To check it, you can use the robots.txt file. Robots.txt gives access to crawlers so they can crawl your website.

If your website is indexed, but there are fewer than expected results, do an audit of the indexed content and compare it to the page you want to rank for.

3. Does not have a sitemap

Another SEO technical problem is the absence of an XML sitemap. An XML sitemap can help Google search bots understand more about your web pages. So, the website can be easily browsed by search engines.

If your website’s sitemap doesn’t have a sitemap, you can create your own sitemap or hire a website developer to do it.

The easiest option is to create an XML sitemap. If you are using a WordPress website, there is the Yoast SEO plugin, which can automatically generate a sitemap automatically.

4. Robots.txt is missing or even incorrect

A missing or incorrect robots.txt file is a dangerous thing. To determine if there is a problem with the robots.txt file, type the URL of the website in the browser with the robots.txt suffix.

If you get “user-agent:*disallow”, it means that there is a problem with robots.txt.

The solution to this is to consult with the web hosting where you subscribe.

5. Slow page speed

If your website doesn’t load in less than 3 seconds, it means your website is slow. Visitors will of course leave your website.

Website speed is very important, not only good user practice, but also for Google.

To check if your website is fast enough, you can use Google PageSpeed ​​Insight.

How to deal with a slow website access, can vary greatly. Starting from compressing images, increasing browser cache, increasing server time, to Javascript minification.

6. Duplicate content

In the world of blogging, duplicate content is quite easy to find. Duplicate content is content that often appears on more than one page on the internet. The page is actually a URL link (Uniform Resource Locator) or an authentic website address.

So, if the same content appears on more than one website page, a content can be said to be duplicate content.

Duplicate content can make it difficult for search engines to decide which version is most relevant to a particular search query.

7. Alt tags are missing

Alt tags are very important in image search. Although search engines have algorithms to search for images.

Alt tags can provide a textual description of the image that allows search engines to find the image the user is looking for. That’s why an image’s alt tag must contain keywords that match the image.

The way to fix this, of course, is to do regular SEO audits. The point is to monitor image content in accordance with SEO rules.

8. Broken links

Good internal and external links are the hallmark of a quality website. At least, that’s what Google likes.

However, over time, content can change and links that were once great may break. Broken links, of course give a bad user experience. In addition, your content can be considered unqualified.

The best way to deal with broken links, is to run regular website audits. A website audit will help you find pages with broken links.

Then, you can fix the link with a new and accessible link.

Closing

That was the technical SEO problem that is often encountered. In order to identify the various problems that occur, it is important to carry out an SEO audit.