The Meaning and Importance of SEO in Digital Marketing

What Does SEO Mean?

Simply put, SEO is search engine optimization and stands for Search Engine Optimization. This means that SEO optimizes your website so that your business appears in search engine rankings for the keywords you want. If you run a bakery in your area, you want your bakery to appear first if someone searches for “bakery nearby”, then SEO can help you achieve that.


Misconceptions About SEO

Granted, some companies avoid SEO, especially if they’ve tried it before and haven’t seen results.

There are many misconceptions about SEO among those who don’t fully understand it, some of the common misconceptions include:

  • SEO is out of date and not worth your time or budget
  • SEO is not good
  • SEO not working

Many of the reasons for this misunderstanding have to do with the history of SEO, especially when SEO was first developed, many people used rogue SEO tactics in internet digital marketing, which is now known as black hat SEO. Back before SEO was overseen by things like Google penalties or penalties, businesses that took advantage of digital marketing were free to use any trick they could think of to get their website to rank high in the search engines. Keywords or keywords are inserted into the page, the content is poor or non-existent, and many of the first results on search engine results pages are irrelevant, spam, or both.

SEO has improved since then, and while white hat SEO makes it harder for you to get your website to the first page of Google, the dirty trick is no longer effective. Now, search engines like Google show the most relevant and quality content first. To successfully achieve SEO, you need a quality SEO company and a stellar website.


Reasons Why Your SEO Was Not Working Before

If you’ve tried SEO before, you may be hesitant to invest again. However, before you completely reject SEO, consider 2 (two) factors, namely time and quality. Yes! Timing is important for SEO, it doesn’t happen overnight. Good white hat SEO practices can take at least six months to a year to get your website on the first page for your main keywords.

It can be hard to stay patient when you pay for a service and see no results, but any company that claims to get you and put you on the first page of Google within a week We can tell that they are lying or cheating the system, which will ultimately hurt the website. You. You may also have invested in SEO with a company that is not transparent in their practices. If your previous SEO provider used fraudulent tactics or was unclear about what they were doing with your website and why, you may not have achieved your SEO goals. Good SEO takes time, but in the end you will see results.


The Importance of SEO in Digital Marketing and Why You Need It

SEO is important for a variety of reasons related to your business’ online presence and digital marketing strategy.

Here we’ve rounded up some of the reasons why SEO is so important to your digital marketing plan, especially in 2022 today:

  • SEO Brings Relevant Traffic (Web Traffic) and Leads

SEO drives traffic to your website. Good SEO will help your website rank on the first page or Google search results page for relevant keywords related to your business. That means that if your business is a construction company in Borneo, SEO can put you in the first few search results for “construction company in Kalimantan” , which will bring you traffic of web visitors who are basically interested in your business. Bringing relevant traffic to your website can increase brand or brand recognition, bring in prospect customers and convert visitors to your site into paying customers. SEO helps you get targeted traffic based on keywords related to your product or service.

  • Local SEO can Increase Traffic and Sales

Google has reported that 50% of consumers who perform local searches visit stores on the same day. If your business has a brick and mortar location, SEO can physically drive customers to your door. Optimizing your web presence also means that it will be easier for potential customers to find your address, phone number, business hours, and other information that can lead them to your website or store.

  • Good SEO can Increase PPC

If you’ve ever used pay-per-click or Pay-Per-Click (PPC) marketing, you already know that quality scores will impact your campaigns. A higher PPC quality score can reduce your cost-per-click and help your ads perform better, making your ads more cost-effective. Optimizing your website with SEO can improve the quality score of your PPC campaign, helping these two digital marketing strategies work together.

SEO can work hand in hand with other marketing strategies as well. Pairing SEO and search engine ads increases the effectiveness of your ads and can increase web visitor traffic by up to 50% according to a study from Google. In addition, SEO can also increase retargeting efforts and increase brand awareness.

  • Most Consumers Do Browsing and Research Online Before Purchasing Products

Various studies show that consumers tend to research products and services online before they make a purchase. According to a study we conducted showed that around 82% of consumers research a product online before buying it in person. It also revealed that 45% read online reviews before deciding on an in-store purchase, and 56% read online reviews before buying online. SEO makes it easy for customers to find your business online during the research phase of the buying process. Your business must be easy to find on search engines to win these customers. Good SEO will bring relevant and interested customers to your site and make it more likely to convert into customers.

  • SEO Builds Trust and Credibility

How often do you look at page 2 (two) or 3 (three) on Google results page? Well, maybe not very often, especially if a customer is looking for a business and they don’t show up in the first results for a related keyword, that can certainly send a red flag. They may think that your business is not the best in your field, or that you are inexperienced or irrelevant. Ranking your business high in search engine results creates a sense of credibility for customers and consumers are more likely to trust a business with a great website that ranks highly in search engines like Google.